Free shipping on all orders $50+ within the U.S.
Healthy lips are beautiful lips. LIPLUV offers the essential care your lips crave to radiate their natural glow every day.

  • 100% Plant-Based

  •

    Cruelty Free

  •

    Alcohol Free

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    Paraben Free

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    No Additives

  •

    Organic & Vegan

The Essentials

Explore the LIPLUV classics
Shipping available worldwide
Environmentally Friendly
24/7 Support
Give LUV To Your Lips
100% Plant-Based & Vegan

Made with LUV

  • 100% Plant-Based Ingredients

    LIPLUV uses sustainably sourced botanicals and Plantrolatum to create balms and serums that nurture your skin while being kind to the planet.

  • Cruelty-free and vegan

    All LIPLUV products are cruelty-free, organic and vegan, ensuring no harm to animals in the creation of our skincare line.

  • Mindful formulations

    Each LIPLUV product is carefully crafted to deliver effective results without harsh chemicals, prioritizing your skinโ€™s health and well-being.

  • Sustainable sourcing

    We prioritize sustainability in our ingredient sourcing, working with suppliers who share our commitment to ethical and eco-friendly practices.

How we compare

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# of Ingredients
7
48
23
22
100% Plant-Based
Contains Plantrolatumยฎ
Contains Petroleum
Contains Acid
Contains Butter or Waxes
Applicator Tip

LUV's special ingredient

Plantrolatumยฎ is a proprietary, plant-based alternative to petrolatum developed by ICI Bioscience LLC. Itโ€™s designed to support all natural cosmetics formulations with a refined texture and reliable application.

Learn More

The LUV effect

  • LUV is Universal

    Our products are formulated for all skin types.

    1

  • LUV is Natural

    Our formulations are 100% plant-based.

    2

  • LUV is Simple

    Less is more with organic ingredients.

    3

Donโ€™t just listen to us

  • โ˜…โ˜…โ˜…โ˜…โ˜…
    I'm here for a plant-based lippy!
    Katie M.
  • โ˜…โ˜…โ˜…โ˜…โ˜…
    Smells amazing. My lips feel soft and moisturized.
    Liz S.
  • โ˜…โ˜…โ˜…โ˜…โ˜…
    I love LIPLUV! It even helped heal one of my cold sores!
    Jennifer A.
  • โ˜…โ˜…โ˜…โ˜…โ˜…
    My new favorite to keep my lips alive in the desert!
    Ariana M.
  • โ˜…โ˜…โ˜…โ˜…โ˜…
    Now part of my morning and bedtime routine!
    Grace K.
  • โ˜…โ˜…โ˜…โ˜…โ˜…
    I've been obsessed. The satiny feel is amazing!
    Amara C.
  • โ˜…โ˜…โ˜…โ˜…โ˜…
    Only a few days using this product and I love it! It actually feels like it helps.
    Sarah P.

GIVE LUV, GET LUV

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